https://playbia.com/tags/sanrio/ Recent content in Sanrio on Playbia Hugo en-us Tue, 21 Apr 2026 00:00:00 +0000 https://playbia.com/posts/sanrio-gaming-brand-launch/ Tue, 21 Apr 2026 00:00:00 +0000 https://playbia.com/posts/sanrio-gaming-brand-launch/ Hello Kitty creator Sanrio is making a significant leap into the gaming industry with the launch of its new gaming brand, Sanrio Games. This strategic move aims to monetize its beloved characters and tap into the rapidly expanding global gaming market. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is poised to attract both new and existing fans of its iconic characters.