In a significant ruling, a European court has determined that the iconic shape and colors of the Rubiks Cube should never have been registered as a trademark, marking a pivotal moment in the ongoing legal battle between Spin Master Toys and Greeces V-Cube. This decision not only impacts the companies involved but also raises broader questions about intellectual property rights and the validity of trademark registrations for iconic designs. The court’s ruling emphasizes the importance of ensuring that trademark protections do not stifle competition or innovation, especially for designs that have become cultural symbols.