Hello Kitty creator Sanrio is making a significant leap into the gaming industry with the launch of its new gaming brand, Sanrio Games. This strategic move aims to monetize its beloved characters and tap into the rapidly expanding global gaming market. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is poised to attract both new and existing fans of its iconic characters.

The beloved Sanrio characters are back in action with the launch of “Hello Kitty Merch Match,” a free-to-play 3D puzzle game now available on both Android and iOS in 144 countries. This engaging game invites players to tap on three matching merchandise items featuring their favorite Sanrio characters, offering a delightful experience for fans of all ages. With over 1,000 unique character items to collect, the game promises to keep players entertained as they clear stages and explore nostalgic merchandise.