The beloved Sanrio characters are back in action with the launch of “Hello Kitty Merch Match,” a free-to-play 3D puzzle game now available on both Android and iOS in 144 countries. This engaging game invites players to tap on three matching merchandise items featuring their favorite Sanrio characters, offering a delightful experience for fans of all ages. With over 1,000 unique character items to collect, the game promises to keep players entertained as they clear stages and explore nostalgic merchandise.